Privacy Policy

SBSD BestBuddy Technology Private Limited ("BestBuddy", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our ERP services.

Analytics and Tracking Tools

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as your browser type, operating system, pages visited, time spent on pages, referring URLs, and IP address (which Google may anonymise). This data helps us improve our website performance and user experience. Google Analytics is governed by Google's Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity to record how you interact with our website, including mouse movements, clicks, and page scrolling patterns. This helps us identify areas for improvement and enhance the usability of our site. Microsoft Clarity is governed by Microsoft's Privacy Statement.

Your Consent and Control

Both Google Analytics and Clarity are loaded only with your explicit consent. When you visit our website, you will see a consent banner asking whether you accept these analytics tools. You can choose to decline, and these services will not be loaded. You can modify your consent choice at any time by using the window.BestBuddyConsent.reset() command in your browser console.

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, including:

• Contact details (name, email address, phone number)
• Organisation or institution name
• Messages and inquiries submitted through our contact form
• Information provided during ERP onboarding and configuration

1.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Browser type and version
• Operating system
• Referring URLs
• Pages visited and time spent
• IP address (anonymised where possible)

1.3 ERP Client Data

For clients using our ERP platforms, we may process student records, staff information, fee data, attendance logs, customer accounts, billing data, inventory data, order records, supplier information and other administrative or business data strictly as a processor acting on behalf of the client organisation. We do not use this data for any purpose other than providing the contracted service.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Deliver, operate, and improve our ERP platform and services
• Send service-related communications (updates, maintenance notices)
• Comply with legal obligations
• Prevent fraud and ensure platform security

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Information Sharing

We may share your information only in the following circumstances:

3.1 With Your Consent

We will share your personal information with third parties only when you explicitly allow us to do so.

3.2 With Service Providers

We may share information with trusted third-party vendors (cloud hosting, SMS gateways, payment processors) who help us deliver our services and process data solely on our instructions and under confidentiality agreements.

3.3 Legal Requirements

We may disclose your data when required by law, court order, or government request.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that process, with prior notice to affected parties.

4. Data Security

We implement enterprise-grade technical and organisational measures to protect your data, including:

• 256-bit SSL/TLS encryption for all data in transit
• AES-256 encryption for data at rest
• Role-based access controls
• Daily automated backups with geo-redundant storage
• Regular security audits and penetration testing

While we strive to protect your information, no method of internet transmission is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain personal contact information for as long as necessary to provide our services or comply with legal obligations. Client ERP data is retained for the duration of the service agreement and deleted or returned within 90 days of contract termination, upon written request.

6. Your Rights

Depending on applicable law, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing
• Data portability

To exercise any of these rights, please contact us at the address below.

7. Cookies

Our website uses essential cookies to ensure basic functionality (e.g., navigation, form state). We do not use advertising or tracking cookies. You can control cookie settings through your browser preferences.

8. Children's Privacy

Where our ERP system is used by educational institutions, we do not knowingly collect personal information from children under 13 without parental or guardian consent. Student data processed within the ERP platform is managed by the institution as data controller. We process such data only as instructed by the institution and do not independently collect data from students. If you believe we have unintentionally collected such information, please contact us.

9. International Data Transfers

Your data may be stored and processed in countries other than your own, where data protection laws may differ. By using our services, you agree to this transfer.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify clients of material changes via email or a prominent notice on our website. Your continued use of our services after the effective date constitutes acceptance of the updated policy.

11. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts located in Coimbatore, Tamil Nadu, India.

12. Contact Us

If you have questions or concerns about this policy, please reach out to us at:

• Email: support@bestbuddy.dev
• SBSD BestBuddy Technology Private Limited
• SF No 334, Thennampalayam Road, Annur Village, Annur, Coimbatore – 641653, Tamil Nadu, India
• GSTIN: 33ABOCS3548R1ZH

You may also use our contact form to reach us.